Work: Case Studies
Case studies are powerful tools to showcase the impact of public relations in driving brand achievement.
The success stories that follow vividly illustrate how effective public relations strategies can enhance visibility, foster trust, influence consumer consideration, and drive purchasing decisions. This includes brands, products, services, and industry experts. They also provide evidence that custom public relations strategies, tactics, and measurement programs play a pivotal role in achieving tangible results for clients. The compelling evidence presented below reinforces the value of investing in tailored PR initiatives to achieve measurable success.
CalHOPE Courage Award: Social Media Success for the Inaugural Award for California
Bee Young Communications and Marketing played a crucial role in leveraging social media to successfully promote the inaugural year of the CalHOPE Courage Award campaign in California.
By utilizing various social media platforms, Bee Young Comms effectively raised awareness about the award and its honorees’ inspiring stories. Engaging content was created to highlight the significance of the award, attracting nominations from universities with courageous student-athletes.
Additionally, targeted paid social media advertising further expanded the award’s reach to a diverse audience, including the use of Instagram and Facebook stories and reels. The strategic use of hashtags and collaborations with influencers on social media significantly boosted participation and engagement for this prestigious recognition in California.
Get Permission Institute: Revamp and Modernize the Website
In response to the dynamic digital landscape, businesses must regularly update their websites to remain competitive and relevant.
During the pandemic, Get Permission Institute (GPI) faced the challenge of transitioning in-person courses to webinars. To enhance user engagement and registration, Bee Young Comms worked with GPI to amalgamate two websites into one, modernize content, and improve mobile-friendliness.
Before the overhaul, Bee Young Comms collaborated with GPI’s leadership to identify their requirements. A comprehensive review, including website design, content, functionality, and user experience, was recommended.
Additionally, a competitive analysis was conducted to pinpoint areas for improvement. Finally, Bee Young Comms did an evaluation of the GPI social media and use of graphics. The revamp involved adding contemporary visual elements, optimizing for mobile responsiveness, improving navigation, and refining the user interface.
This transformation bolstered GPI’s online presence, facilitated better engagement with their target audience, and drove conversions. The modern and user-friendly website also elevated GPI’s brand perception and credibility in the digital sphere. Bee Young Comms also assisted GPI with paid social media campaigns to further enhance conversions.
JJ Team Homes: Oversee Branding Redesign; Create Blog with Keywords and Update Communities to Build Website Traffic
Bee Young Comms was approached by JJ Team Homes for its social media expertise.
Before creating a strategic social media plan, Bee Young Comms conducted a comprehensive evaluation of the realtor’s website, social media, and select competitors, as well a, review of the potential name change from JJ Peninsula Homes to JJ Team Homes.
Under Michelle’s guidance, the realtors changed their name and refreshed the logo. To strategically increase website traffic, Bee Young Comms recommended adding a blog with relevant keywords and consistently updating community guidelines with appropriate keywords.
The JJ Team Homes blog, with strategically incorporated keywords, became a powerful tool for driving organic traffic to their website by improving its search engine ranking. By incorporating relevant keywords into blog posts, JJ Team Homes successfully attracted potential visitors actively searching for homes and significantly enhanced the website’s visibility and engagement.
Sharing valuable content about the communities they serve helped JJ Team Homes establish a strong online presence, attracting more targeted traffic in terms of both buyers and sellers. With Bee Young Comms’ assistance, JJ Team Homes boosted their website traffic and expanded their social media reach. All told, this helped them earn recognition as the top 1.5 percent realtors in the country in 2023.
Naismith Awards: Create Social Media Guidelines
The Naismith Awards are a prestigious honor for both collegiate and high school basketball players and coaches.
Bee Young Comms oversees the social media strategy for the Naismith Awards. In addition, Michelle crafted an extensive social media guidelines booklet in 2023.
The guidelines prioritize professionalism and accuracy, while stressing. The guidelines stress the importance of maintaining a respectful and professional tone in all online interactions. They emphasize the significance of accuracy and authenticity in social media content and address the importance of inclusivity and sensitivity towards diverse perspectives and communities.
These principles help maintain the integrity and positive reputation of the award and its recipients. The guidelines have been successfully implemented by the social media activation team, resulting in a remarkable seven percent growth in engagement within the first month. The Naismith Award continues to uphold its esteemed legacy while adapting to the digital age.
Peninsula Building Materials: Enhance Social Media and Create Paid Strategy
In 2021, Peninsula Building Materials (PBM) was in need of an effective social media strategy. PBM reached out to Bee Young Comms to elevate its digital presence and social media platforms. The goal was to engage audiences, boost brand awareness, and drive business growth. To achieve this, an in-depth analysis of all social media platforms and performance metrics was conducted to identify key areas of improvement.
The focus was on refining content strategy, enhancing visual aesthetics, and optimizing posting schedules to maximize reach and engagement. Paid social campaigns were crucial to ensure cohesive messaging and consistent branding, aligning with the overall social media strategy. By leveraging targeted advertising and sponsored content, PBM aimed to reach specific demographics, generate leads, and drive conversions.
In 2022 and ‘23, Bee Young Comms also assisted PBM with a website overhaul and oversaw all the initial content writing for PBM’s Design & Build blog. In 2024, the well-crafted social media strategy and carefully planned paid social campaigns will enable PBM to effectively leverage the power of its digital platforms to achieve its marketing goals and stay ahead in the competitive landscape.
USF Health and Premier Healthcare: Create Strategic Communication Plan
In 2020-21, Dr. Alicia Best of USF Health’s College of Public Health and Premier Healthcare hired Bee Young Communications and Marketing to create a strategic communication plan.
The focus of the plan was to improve the health and well-being of the patient population through routine health screenings and wellness check-ups. They were particularly targeting breast, colorectal, and cervical cancer screenings. This collaboration aimed to align strategic objectives with the core values and mission of USF Health and Premier Healthcare. The campaign included internal and external communications.
Bee Young Comms helped set a clear direction for digital marketing efforts. In addition, they emphasized a commitment to advancing care delivery standards. This will help with long-term success in the healthcare landscape.
