Why We Rebranded: Taking Bee Young Comms from 2020 to 2026
Six years in, I looked at Bee Young Communications and Marketing and saw a company that had outgrown its own logo. Olympic gold medalists. Century-old family businesses. Global campaigns. The work had accelerated; and it was time the brand said so out loud. It’s the same advice we give every client: your brand should reflect […]
Don’t Wait Until You Need A Crisis Communications Plan To Create One
Years ago, on my first day as a collegiate athletics media relations intern, my boss pulled me aside. He told me on my first day of full-time work, I need to ask to see the crisis communications plan. If they don’t have one, I should volunteer to help create one. He shared with me his […]
Celebrating Earth Day Year Round
Spending the weekend at my parent’s home at the beach, we looked forward to celebrating Earth Day by watching the sunrise over the Atlantic Ocean. My 86-year-old mom, Wilma Schmitt, joined us. She says she goes over every morning around 6:45 am to walk two miles on the beach to exercise (normally wearing her Apple watch to […]
ONE WAY: Up, Up and Away
Celebrating Two Years of Bee Young Comms JUST ONE WAY: Up, Up and Away! We’re celebrating two years of Bee Young Communications and Marketing in the last week. The cover picture above summed it all up. On Memorial Day my husband and I were riding bikes in Charleston and rode by Bee Street. WAIT A […]
Buzzing as a Boutique Marketing Agency
Buzzing coast to coast as the founder of a boutique marketing agency, I opened Bee Young Communications and Marketing in May of 2020. The buzz on the street may be that the idea happened overnight, but in reality it’s been in the works for a couple of decades. Years ago, Olympic gold medalist Allen Johnson spoke […]